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FHSU Tiger

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Nearly a century of suspense ended Monday when Fort Hays State University introduced its first-ever, one-of-a-kind, "official" Tiger mascot. The new mascot was unveiled in a brief ceremony in the Seibel Lobby of FHSU's Sternberg Museum of Natural History.

 

Throughout the history of the university there has been a wide range of mascot images affiliated with FHSU but never one "official" representation of the Tiger mascot. A primary mascot currently used, especially by the Athletic Department, was taken from "clip art." This meant that anyone who had purchased the collection of art could clip that tiger image to use as they saw fit. This led to the decision to change to an image that would be the exclusive property of Fort Hays State and that would quickly become identified as the unique FHSU image.

 

Mary Ridgway, the FHSU art director, worked for a year with the university's Integrated Marketing Committee to create the original Tiger mascot. Ridgway said, "We found that people were not comfortable with drastic changes. So, rather than develop a completely new mascot the old one evolved. Response to the evolved image was significantly more positive than to a complete redesign."

 

The Integrated Marketing Committee did extensive research, including several focus groups, to gather information that Ridgway could use to develop a unique and appropriate Tiger mascot for Fort Hays State. Dr. Edward H. Hammond, FHSU president, cut a ribbon during the ceremony Monday to reveal an 8-foot-square banner containing the new Tiger. Just before the unveiling, a sampling of the old FHSU Tigers was displayed. Also, the FHSU cheerleaders helped to introduce a new Tiger mascot costume for the occasion.

 

The 30-minute unveiling was free of charge and open to the public. During the unveiling, buttons displaying the new mascot were given away. Also, winners of various "Tiger unveiling" prizes from local radio stations were able to claim their prizes after the ceremony.

 

To make sure that the new logo would be available on products immediately after the unveiling, the FHSU Office of University Relations provided the new image in February to all licensed vendors of FHSU merchandise and to some campus departments.

 

The image has been trademarked and Ridgway said that it would be registered soon. "That means we will be changing the 'TM' to the letter "R" in a circle (®) when the mascot is registered," she said.

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