Victor E. Tiger
Fort Hays State University
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Home >
Academic
Marketing >
Marketing Tips - 20 Ideas
Marketing your department doesn't
have to cost thousands of dollars. Below is a list of 20 marketing
ideas, many of them are even free!
Develop an undergraduate department
brochure ($150 per 1,000)
Put a department blurb on the alumni Tiger Talk
–FREE
Place an ad on the Cable Channel ($18 a week)
Develop a department column series for the Hays
Daily News --FREE
Develop a graduate department brochure ($150
per 1,000)
Host a department open house ($50-$300)
Schedule a photo shoot of your department ---FREE
Collect e-mail addresses of alumni and ask them
to brag about your program –FREE
Update your Web site with student quotes –FREE
Guest lecture at a community college -- FREE
(the Provost usually pays for the fuel)
Create a student internship for marketing your
department ($5.65 an hour)
Create an e-mail database of potential students
--FREE
Create a high school camp for your department
--($500- $1,000)
Guest lecture at a high school – FREE
Create a poster about your department---$200
Have an open house for admissions about your
department accomplishments--FREE
Send a request to alumni for an article about
your department—list new activities –FREE
Have technology studies laser cut your department
name on giveaways ($100)
Send a postcard to prospective students ($300)
Jazz up your prospective student letter with
bullets instead of paragraphs ---FREE
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